Instagram for Camps and Small Businesses

If you don’t know it yet, Instagram is the up-and-coming social media to use for brands and businesses.  Instagram used to be a space reserved for interacting with close friends and family, but that is quickly changing.  More and more businesses and brands are looking to harness the visual power of Instagram and are seeing […]

Facebook for Camps and Small Businesses

Using Facebook as a way to advertise your camp or small business is becoming more and more difficult as Facebook continues to change their algorithm, making it harder for people to see the content you post.  Just because someone liked your page doesn’t mean they will see your updates!  But, even though it is more […]

Twitter for Camps and Small Businesses

Twitter is a foreign concept to a lot of smaller businesses.  Many people have misconceptions about what Twitter is used for, and think Twitter is simply a space to tell people what sandwich you ate for lunch.  If that’s how Twitter was used, it wouldn’t be something to consider.  But the truth is, Twitter can […]

Social Media Basics for Small Business

I realize some camps have an issue with technology.  Scratch that.  Many camps.  And other small businesses. It seems to go against the mission and purpose of the place. But hear me out.  Understanding social media basics is an absolute must for almost everyone; yes, even camps!  Why? Businesses need to be where their customers are.  Your […]

Website Options: Responsive Design, HTML 5, Mobile Sites,…BAH!

It is probably safe to say that very, VERY few camping professionals got into their positions with the hopes of spending a good portion of their time updating social media and websites. We are in our jobs for different reasons.  Like kids.  And families.  And leadership potential.  And making memories.  And nature.  And a whole […]

Website Design

In today’s culture, your campsite’s website is one of your greatest advertising tools.  Your website is the first place potential campers will go to form opinions about you.  A well designed website can be transformative for your campsite; a poorly designed website can destroy you.  This dichotomy may seem a bit extreme, but consider your […]

The Advertising Funnel

The advertising funnel is a tool used by non-profit and for-profit organizations and corporations around the world.  It is a fairly simple and straightforward philosophy on how to maximize advertising potential.  The basic idea is to start with a wide advertising scope and slowly narrow it down. The advertising worksheet available here only has three […]

Creating Posters that Pop

Posters are one of the most basic types of advertisement and do a good job of creating general awareness.  Though you will want more individualized campaigns further down the advertising funnel, posters are a key part to most plans.  A well done poster will engage your audience and encourage positive opinions of you and your […]

Interesting Advertising that Works

As a general rule, campsites understand how to advertise.  They know how to create brochures, posters, and newsletters.  They understand the importance of visiting churches and schools and having conversations with key people in the community.  But often times these forms of advertising aren’t enough to maximize potential. Dipping into other advertising sources can be […]