Facebook for Camps and Small Businesses

Using Facebook as a way to advertise your camp or small business is becoming more and more difficult as Facebook continues to change their algorithm, making it harder for people to see the content you post.  Just because someone liked your page doesn’t mean they will see your updates!  But, even though it is more difficult, there are ways you can make Facebook a useful resource for your customers to interact with you (and, therefore, a good advertising space).  My top tips for using Facebook:

  1. Know your audience.  Facebook is not a space for younger people, or generally men.  You’re interacting with moms.  Make sure you’re posting content moms want to see.  Moms won’t be excited about the same things a small boy would be, or a teenage girl; you get the point.  Know your audience.
  2. Keep it updated.  If you’re going to include a menu or price list, make sure it is recent and accurately reflects what you’re doing.  Post your events…and make sure your upcoming events have been posted in advance.  Keep contact information accurate, and staff bios up-to-date.  Basically, make sure everything is true and anyone coming to your page will see information that is useful to them.  A Facebook page that has year-old information is a definite disadvantage.  You’d be better not having a Facebook account than having one that is out-of-date.
  3. Have a link to your site, prices, events, etc.  Many people come to your Facebook page looking for more information about what you do and who you are.  They want to know what to expect.  Be sure to give them as much information as possible.  That can mean simply having a link to your site with more info.  That could mean a price list, or a menu, or a listing of services.
  4. Respond to comments and e-mails.  Facebook is a space people expect interaction; make sure you interact!  If you post an update and someone comments, be sure to respond.  If someone e-mails you a question, answer it!  And don’t make people wait a week to hear from you.  If you are going to have a Facebook presence, make sure it’s a good one.
  5. Include photos.  Lots of photos.  Photos are one of the best ways for people to get the “feel” for who you are and what your brand identity is.  If you include lots of photos of your business and what you do, potential customers will look through all or most of them.  And they will feel a lot more confident that they know who you are.  So give them photos.  Choose them well, of course, but make sure they are an accurate reflection of your business.

For more social media information, head over to one of these articles:

Twitter for camps and small businesses
Google+ for camps and small businesses
Instagram for camps and small businesses
Pinterest for camps and small businesses
Tumblr for camps and small businesses

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