Interesting Advertising that Works

As a general rule, campsites understand how to advertise.  They know how to create brochures, posters, and newsletters.  They understand the importance of visiting churches and schools and having conversations with key people in the community.  But often times these forms of advertising aren’t enough to maximize potential.

Dipping into other advertising sources can be helpful.

Here’s a list of unusual advertising methods that have been used, and have worked, by various non-profits and campsites.  Consider whether one of these ideas might be the final push your campsite or event may need.

  • Weekly (or monthly) community nights.  During the slower season, have your campsite open for families to come out and have s’mores, play games, go fishing, etc.  Community members will gain more interaction with the campsite, which will increase the likelihood of sending their children to your campsite.
  • Pizza party information nights.  Whether on your campsite or in a local church, these evenings are fun times for potential campers to hear more about your camp and why it’s great.  Because people are having fun hearing about your camp, they will automatically have a more positive opinion of the camp than if a traditional information session is used.
  • Free merchandise.  The more merchandise you have floating around, the more recognition your camp will receive.  Giveaways may cost a little, but the free advertising is worth it.  Just be sure you don’t give stuff out like candy; you want the merchandise to feel special, so there’s a delicate balance.  Try to make the giveaway an event in itself.  If you are speaking at a church one Sunday, maybe have a slip for free stuff under one of the pews and have someone find it during the service (if the church is informal).  Maybe a local coffee shop will host a drawing for a sweatshirt and people can put slips in a box with their information.  You only give away one sweatshirt, but everyone who goes into the shop hears about your camp.
  • Sidewalk chalk and dry erase markers.  These should only be used immediately before an event, and are only appropriate for more informal occasions.  But they are an unusual advertising tool, which means people will almost certainly read what you write.  Make sure to get permission before writing on windows and sidewalks.
  • T-shirts.  Many events give out t-shirts to staff and key people when an event begins.  Be smart; give out t-shirts before the event and ask your staff to wear them as advertisement.

 

Related Articles:

The Advertising Funnel

Creating Posters that Pop

Outside Sites:

Jon Acuff on Being Delightful 

Speak Your Mind

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